sparrow
sms campaigns
articles
- 01
send your first sms blast
previewfire a flash-sale text to your top spenders or send appointment reminders to a segment. once your sms brand is registered, sparrow handles the heavy lifting.
4 steps·~2 min - 02
build an audience by tag or lifecycle
previewaudiences pull straight from your dragonfly contacts and marigold leads — no exporting, no list management.
4 steps·~2 min - 03
track delivery and replies
previewsee what's landing, what's failing, and who's clicking. campaign-level numbers and per-recipient detail both available.
3 steps·~2 min - 04
stay tcpa-safe automatically
previewstop, unsubscribe, quit, cancel, end — sparrow handles every opt-out keyword without you writing logic.
3 steps·~2 min - 05
schedule a blast for the right hour
previewfor promos and reminders, when the message lands matters as much as what it says. schedule for the moment your customers are actually free.
3 steps·~2 min - 06
register your sms brand (a2p 10dlc)
previewsms marketing requires per-business brand registration with the carriers. until your brand is approved, blasts are blocked. here's the path.
3 steps·~2 min - 07
save an audience segment for reuse
previewinstead of rebuilding the same filter on every blast, save it as a segment. the segment then shows in every future blast's audience picker with a live recipient count.
3 steps·~2 min - 08
character count + 2-segment warning
previewsms messages over 160 characters split into multiple segments — and you pay per segment. sparrow shows live character count and warns before you tip over.
3 steps·~2 min - 09
branded short links
previewlong urls eat up character count fast and look spammy in sms. sparrow auto-shortens any url in the message body to a wymzy-tracked short link.
3 steps·~2 min - 10
import a pasted list of phone numbers
previewfor one-off blasts to a list you've got in a spreadsheet, paste the numbers directly into the audience tab. sparrow validates each one and skips bad numbers automatically.
3 steps·~2 min - 11
campaign status — draft, scheduled, sending, sent, cancelled, failed
previewevery blast moves through a lifecycle. understand what each state means so you know whether to wait, intervene, or troubleshoot.
4 steps·~2 min
still need help with sparrow?
we respond to every message within 24 hours.