- 1
open segments in the sparrow nav
the segments page lists every saved segment + recipient count.
- 2
click "new segment"
name it ("vips," "last-30-day customers"), pick a source (dragonfly contacts or marigold leads), and add filter rules.
- 3
save and reuse
the segment shows in every new blast's audience picker. counts re-resolve at blast time so you always reach who actually qualifies.
tipfor blasts you send often (weekly promo to vips, monthly reactivation to dormant customers), saved segments cut setup time on every send.
still stuck?
we respond to every message within 24 hours.