sparrow

campaign status — draft, scheduled, sending, sent, cancelled, failed

every blast moves through a lifecycle. understand what each state means so you know whether to wait, intervene, or troubleshoot.

4 steps~2 min

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1
draft
you're still building it. nothing's queued. delete or finish anytime.
2
scheduled
queued for a future time. cancel anytime before it fires.
3
sending → sent
when the scheduled time hits, sparrow batches the send. status flips to sending while batches roll out, then sent once complete.
4
cancelled or failed
cancelled = you pulled it before it fired. failed = something blocked the send (brand registration not complete, audience empty, etc). check the error on the blast detail.
tip
if a blast fails, the most common cause is brand registration not yet approved. check oyster (eventually) or your sparrow settings to see status.

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