- 1
wait for the brand-registration wizard to ship
oyster will host the brand-registration wizard once sparrow's stack lights up. it'll walk you through the carriers' a2p 10dlc requirements step by step.
- 2
submit your business details
ein, business name, address, the kind of messages you intend to send. the carriers review and approve.
- 3
once approved, sparrow unlocks
blasts go from blocked to live. nothing else changes about how you build them — sparrow just stops blocking sends.
tipthis is a one-time setup. once your brand is registered, every campaign you ever send rides the same approved brand — no per-campaign approval.
still stuck?
we respond to every message within 24 hours.