- 1
the friend taps the link
the page loads with your business name, the perk you set on the program ("$25 off your first visit"), and a single primary call-to-action — usually "book now" or "start here."
- 2
the click is logged
armadillo records the click against the referrer's code. you'll see clicks-to-conversions ratios on the referrer row, so you know which links are getting tapped vs. just sitting in someone's text history.
- 3
the friend lands on your real destination
the cta forwards them to the destination url you set on the program (usually your booking page or website). the referral context is preserved so when the friend converts, you know which referrer to credit.
tipkeep the destination url short and obvious. send the friend to a junebug booking page or a magnolia landing page, not your homepage — they'll bounce off the homepage looking for what to do next.
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