armadillo

the attribution window — when a click stops counting

the attribution window is how long a click stays "credit-able" — if a friend taps the link today and converts in 90 days, does the referrer still get the reward? armadillo defaults to a window per program.

3 steps~2 min

1
open program settings
in the program detail view, the attribution-window setting is in days.
2
30 days is common; 90 days for slow-cycle work
a coffee shop doesn't need a 90-day window — referrals close fast. a contractor or service business with longer sales cycles needs a longer window so a referral doesn't expire mid-quote.
3
what happens past the window
the click stops counting toward attribution. you can still log the conversion manually if you know the friend came from a referrer — armadillo trusts your judgment and lets you override the window when logging.

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the attribution window — when a click stops counting

open program settings

30 days is common; 90 days for slow-cycle work

what happens past the window

still stuck?

more in armadillo

set up your first referral program

give a customer their referral link

log a conversion when a friend buys