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what to put in the channel label field

channel label is free text on purpose — type whatever fits your business. but standardizing makes the calendar way more useful.

3 steps~2 min

1
stick to short labels
"instagram," "email blast," "gbp post," "facebook," "sms." never longer than two words.
2
use the same label every time
if it's "email blast" once, don't make it "email" or "newsletter" the next time. consistency matters for filtering visually.
3
let it evolve as you find your rhythm
in month one, type whatever feels right. by month three, you'll have settled on 4–5 labels you use again and again.
tip
if you're unsure, look at what publisher you'll send to: muscadine = a platform name, mudpuppy = email blast, foxfire = gbp post. the label can mirror the publisher.

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