whitetail

lifetime sold vs outstanding — what each stat means

the dashboard shows three stats. they each answer a different question — what got bought, what's still owed, how many cards exist.

3 steps~2 min

1
lifetime sold
every dollar a customer has ever paid for a gift card under this program. doesn't go down when cards are redeemed — this is your top-line gift-card revenue.
2
outstanding
the sum of unredeemed balances on active cards. drops as cards get redeemed. this is your real liability number — what you still owe in goods or service.
3
cards issued
the count of cards. useful for marketing analysis ("holiday season pushed our card count up 3x"), less useful for accounting.
tip
lifetime-sold minus outstanding is roughly the value you've already delivered. for tax season, your accountant cares most about outstanding — that's what shifts on your balance sheet.

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