- 1
open the service
the cost field sits next to price.
- 2
type your cost
for services, cost is your true expense — labor for an employee at their hourly rate, materials, anything else that scales with the service. don't include overhead like rent.
- 3
the dashboard shows average margin
the mockingbird shell shows margin context across your services. low-margin services are signals to either raise the price or stop offering them.
tipfor owner-operator businesses, you can leave cost at 0 — your time is the cost and your time is the revenue. cost matters most when you have employees doing the work and you want to know which services pay.
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